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Avengers: Endgame smashes box office records with $1.2 billion opening

It’d been a forgone conclusion for months, but now it’s official: Avengers: Endgame has smashed global box office records on its way to a 1.2 billion dollar opening weekend (!). According to The Hollywood Reporter, the Marvel blockbuster grossed $350 million in the US and $859 million overseas — including $330.5 million in China — all of which are records. The previous high water mark for a global opening was Endgame’s predecessor, Avenger: Infinity War, which opened to the tune of $640.5 million. It should be noted that Avenger: Infinity…

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“We want the movies to reflect our audience” – Marvel Studios boss discusses their plans for LGBTQ superheroes

“That’s what we’re focusing on going forward.” Kevin Feige Marvel Studios president Kevin Feige has discussed the Marvel Cinematic Universe‘s plans to include more LGBTQ characters, which are slated to be included in their heavily-rumoured The Eternals adaptation. Speaking to iO9, Feige was asked about whether the studio has plans to increase their LGBTQ representation. “Well it’s accurate in that we’ve talked about [it for] […] The post “We want the movies to reflect our audience” – Marvel Studios boss discusses their plans for LGBTQ superheroes appeared first on NME. Read…

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Snapchat Expands Features To Power Stories & Ads In Other Apps

With Snapchat’s Partner Summit happening last week, there are a lot of updates that are relevant to those in the digital marketing industry. Last week, we covered Snapchat’s introduction of gaming to the platform – but since then, there have been additional announcements that have gotten people talking.   One of the biggest was about the new Snap Kits features. Snap Kits are a new Snapchat offering that allow developers to integrate the best parts of Snapchat with their own apps. Previously, these worked by allowing users to share information from…

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